Develop, implement, and manage social media strategies to enhance brand visibility and engagement.
Create, schedule, and publish high-quality content (posts, reels, stories, videos) across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
Plan and execute social media campaigns, including paid ads, to drive traffic, leads, and sales.
Monitor and respond to audience comments, messages, and queries promptly.
Track and analyze performance metrics (reach, engagement, conversions) and prepare regular reports.
Stay updated on current social media trends, tools, and best practices.
Collaborate with the design, marketing, and sales teams to maintain a consistent brand voice and strategy.
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field (preferred).
Proven experience in social media marketing, content creation, or digital marketing.
Proficiency in tools like Meta Business Suite, Canva, Photoshop, or similar design/editing software.
Strong understanding of social media algorithms and paid advertising campaigns.
Excellent communication, creative writing, and storytelling skills.
Ability to analyze data and make strategic decisions.
Knowledge of SEO and web traffic metrics.
Photography or video editing skills.
Experience with influencer collaborations and brand partnerships.