Key Responsibilities
Content Creation & Strategy
Plan and create engaging content (photos, videos, reels) aligned with brand identity
Develop content calendars and campaign ideas for social media platforms
Stay updated with trends to create relevant and viral content
Photography & Videography
Capture high-quality photos and videos for social media and marketing use
Handle lighting, composition, and styling for shoots
Conduct product and lifestyle shoots as required
Reels & Video Editing
Shoot and edit short-form video content (Instagram Reels, YouTube Shorts, etc.)
Use editing tools to add transitions, effects, music, and captions
Ensure content is optimized for each platform
Social Media Management
Manage daily posting across platforms (Instagram, Facebook, etc.)
Monitor engagement, respond to comments/messages, and build community
Track performance metrics and optimize content strategy
Brand & Visual Consistency
Maintain consistent brand aesthetics across all content
Collaborate with team members for campaigns and launches