Key Responsibilities for Social Media:
· Plan, execute, and optimize paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Shopping).
· Monitor campaign performance, analyze key metrics, and prepare regular reports with insights and recommendations.
· Manage, update, and optimize website content, landing pages, and product listings on Shopify to improve conversions and user experience.
· Collaborate with creative, content, and brand teams to ensure ad creatives and website align with campaign goals.
· Conduct keyword research, audience segmentation, and A/B testing to improve ROI.
· Track budgets, bids, and spend to ensure cost efficiency and performance delivery.
· Stay up-to-date with digital marketing trends, platform updates, and competitor activities
Key Responsibilities for E Commerce Executive:
· Which e-commerce platforms have you worked on? (Amazon, Flipkart, Shopify, Myntra, Meesho, etc.)
· What were your daily operational responsibilities?
· How do you manage product listings and cataloging?