Responsible for planning, creating, and optimizing social media content using AI-based research to increase reach, engagement, and follower growth.
- Research viral trends using AI tools and develop content ideas
- Create posts, reels, stories, and marketing creatives
- Manage daily posting schedules and community interactions
- Use Canva/video editing tools for creatives
- Track analytics and optimize content performance
- Collaborate with influencers and support paid campaigns
- Monthly follower growth
- Engagement rate improvement
- Content reach growth
- Reel performance against benchmarks
- Response time to comments/DMs
- Posting consistency adherence
- Increase in leads/inquiries from social platforms