Job Description – Social Media Manager
Key Responsibilities:
- Manage and grow the company’s social media profiles across Instagram, Facebook, LinkedIn, YouTube, etc
- Create and publish engaging social media content, including posts, reels, stories, videos and creatives
- Develop and execute monthly social media content calendars
- Write creative captions, copy and promotional content according to the brand
- Coordinate with the graphic designer/video editor for social media creatives and videos
- Monitor social media trends, hashtags, competitors and industry updates
- Increase followers, engagement, reach and overall brand visibility
- Respond to comments, messages and audience queries professionally
- Track social media performance and prepare regular reports using relevant analytics
- Plan and execute social media campaigns and promotional activities
- Stay updated with the latest social media trends, algorithms and best practices
Key Skills
Social Media Management | Content Creation | Instagram & Facebook Marketing | Reels & Video Content | Copywriting | Social Media Analytics