Skylark is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media manager will maximize customer engagement with Company's goods and services, thereby helping us to accomplish our goals year over year.
Objectives of this role:
Increase engagement for existing audiences with high-quality social initiatives
Acquire new followers by filling gaps in our marketing content output
Align our brand with new and emerging trends
Improve ROI through more consistently on-target messaging
Identify new channels to embed our brand that align our marketing direction
Glean insights from social data using monitoring tools
Responsibilities:
Use social media tools to craft and release content to our social channels
Develop social media campaigns in collaboration with the marketing team
Become an extension of the company’s brand to connect with existing customers, and acquire new ones
Analyze the company’s social strategy to make frequent improvement suggestions
Stay up to date with new and emerging trends to help keep [Company X]’s social media presence consistently relevant
Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations