Key Responsibilities
Strategy & Planning: Develop and implement social media strategies to increase brand awareness and engagement.
Content Creation: Create, edit, and publish engaging content (daily, weekly) including text, images, and video
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Community Management: Monitor social media channels, respond to inquiries, and manage conversations with the audience.
Analytics & Reporting: Analyze key metrics (KPIs) to track campaign effectiveness and provide data-driven recommendations.
Trend Monitoring: Stay up-to-date with new technologies, trends, and platform changes to keep the brand relevant.
Collaboration: Work with marketing, design, and PR teams to ensure brand consistency.
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Required Skills and Qualifications
Experience: Proven experience as a social media manager, often holding a degree in marketing, communications, or a related field.
Platform Knowledge: In-depth knowledge of platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Content Skills: Proficiency in content creation tools (e.g., Canva, Adobe Suite) and video editing for social.
Analytical Abilities: Experience with social media analytics tools to track ROI and KPIs.
Communication: Excellent copywriting and verbal communication skills to maintain a consistent brand voice.
Soft Skills: Strong time management, multitasking skills, and the ability to work under pressure.
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Common Qualifications & Tools
Bachelor's degree in Marketing, Communications, or relevant field.
Proficiency with scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
Basic knowledge of SEO and online marketing