Develop and implement comprehensive social media strategies aligned with business objectives and brand voice. American Advertising Federation+2partners.bandana.com+2
Create, curate, schedule and publish engaging content (text, image, video) across social platforms such as Instagram, Facebook, LinkedIn, X (formerly Twitter), TikTok, etc. Indeed+1
Build and maintain a content calendar, coordinating campaigns, product launches, promotions, and evergreen content. partners.bandana.com+1
Monitor social media channels for mentions, comments, messages; engage with followers, foster community, respond to queries and escalate issues as needed. miracamp.com+1
Analyse social media metrics (reach, engagement, conversions, follower growth) to evaluate campaign performance, and use insights to optimise strategies. Sprout Social+1
Collaborate with design, video, content, PR and marketing teams to produce multimedia assets, ensure brand consistency and integrate social efforts with other channels. Minerva Consulting
Stay current on social media trends, platform algorithm changes, new tools/features and best practices; propose and test new formats or channels. LinkedIn+1
If applicable: Manage paid social media advertising campaigns, including budget allocation, A/B testing of creatives, audience targeting and performance monitoring. miracamp.com+1
Conduct competitive social media audits, monitor brand sentiment and social listening to identify opportunities or risks.