job Summary:
The Social Media Executive will be responsible for managing and growing the official social media presence of Sudarshan News across various platforms. The role involves daily posting, audience engagement, real-time news updates, and creating innovative digital strategies to enhance the channel’s online visibility and brand value.
Key Responsibilities:
Manage all official social media accounts (YouTube, Facebook, X/Twitter, Instagram, LinkedIn, etc.).
Plan, schedule, and post regular content, including news updates, show promos, and creative posts.
Write engaging and SEO-friendly captions, headlines, and descriptions for posts and videos.
Monitor trends, hashtags, and breaking news to create timely and relevant content.
Engage with followers, respond to comments/messages, and maintain audience interaction.
Coordinate with the Digital Producer, Video Editors, and Creative Team for content production.
Track analytics and prepare weekly/monthly performance reports for social platforms.
Promote live shows, breaking news, and exclusive interviews in real-time.
Maintain brand tone, language, and consistency across all social handles.
Suggest new strategies to improve reach, followers, and engagement organically.