सोशल मीडिया एक्सपर्ट

2. Key Responsibilities

A      Strategy & Planning

·        Develop and implement a comprehensive social media strategy aligned with institutional goals.

·        Create annual and monthly content calendars (academic events, admissions campaigns, festivals, results, achievements).

·        Position the institution as a thought leader in the education sector.

B      Content Creation & Management

·        Create and publish engaging content: posts, reels, shorts, student stories, faculty highlights, success stories, campus life, etc.

·        Oversee videography, photography, and graphic design requirements.

·        Ensure content follows brand guidelines, tone, and quality standards.

·        Manage daily posting across platforms (Facebook, Instagram, YouTube, LinkedIn, X, Google).

C      Campaign Execution

·        Lead digital campaigns for:

o   Admissions & enrolment

o   Events (Annual Day, Sports Day, Academic Fairs)

o   Achievements & rankings

o   Alumni engagement

·        Run paid campaigns on Meta, Google, and YouTube to generate leads.

D     Community Engagement

·        Respond to comments, messages, and reviews professionally.

·        Moderate parent/student queries across platforms.

·        Build an authentic brand community through interactions.

E       Analytics & Reporting

·        Track growth metrics: followers, reach, impressions, engagement.

·        Generate weekly and monthly performance dashboards.

·        Recommend improvement strategies based on insights.

F      Collaboration

·        Coordinate with principals, academic coordinators, and event teams for content inputs.

·        Work with design, photography, and external agencies when required.

·        Liaise with admissions and management for campaign goals.

G     Reputation & Compliance

·        Monitor online reputation and respond to feedback tactfully.

·        Ensure all content complies with child safety norms, privacy laws, and institutional standards.

3. Required Skills & Competencies

·        Strong knowledge of social media platforms and algorithms.

·        Experience in digital marketing for schools/colleges (preferred).

·        Excellent communication and storytelling skills.

·        Ability to create reels and work with basic editing tools (Canva, CapCut, Adobe tools).

·        Understanding of analytics dashboards (Meta Insights, Google Analytics, YouTube Studio).

·        Creative mindset with attention to detail.

·        Crisis-handling and reputation management skills.

4. Qualifications & Experience

·        Bachelor’s degree in Marketing, Media, Communication, Journalism, or related field.

·        3–5 years of experience in social media management.

·        Experience in the education sector is an added advantage.

·        Proven portfolio of successful campaigns.

5. Personal Attributes

·        Energetic, creative, and proactive.

·        Highly organized with strong time management skills.

·        Comfortable engaging with students, faculty, and parents.

·        Adaptable to academic calendars and event schedules.

6. Key KPIs

·        Growth in followers and engagement rate.

·        Lead generation efficiency for admissions.

·        Content quality and consistency.

·        Response time for queries.

·        Brand sentiment & online reputation score.

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