Develop, implement, and manage social media strategies to align with business goals.
Create engaging content (posts, reels, stories, videos, etc.) for platforms like Instagram, Facebook, LinkedIn, and YouTube.
Handle daily posting, scheduling, and monitoring of social media accounts.
Collaborate with the design and marketing teams to produce creative campaigns.
Track analytics, monitor performance, and prepare monthly reports on engagement and reach.
Respond to followers, build engagement, and manage online communities.
Stay updated with the latest social media trends, tools, and best practices.
Run paid campaigns (Meta Ads, LinkedIn Ads, etc.) and analyze their performance.
Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in managing social media platforms.
Strong copywriting, storytelling, and creative thinking skills.
Knowledge of social media analytics tools (Meta Insights, Google Analytics, etc.).
Basic understanding of graphic design and video editing tools (Canva, CapCut, etc.).
Excellent communication and time management skills.