Roles and responsibilities of a Social Media Ad :
● Understand and deeply analyze client requirements and goals to effectively align the team with the needed strategies across digital marketing platforms.
● Make sure to stay updated with the latest platform update and market trends and update the ongoing ad campaigns, as and when needed
● Take responsibility and accountability for the ongoing and modified ads, campaigns, ad creatives, copies, captions, and placement to present the strategies to the client.
● Take extra care and caution in the quality control and assurance in the ongoing digital marketing projects
● Devise and lead innovative plans to meet client objectives and drive successful outcomes.
● Monitor and guide the digital marketing team and foster a nurturing and collaborative environment for everyone.
● Stay updated with reports, analyze growth metrics, and derive actionable insights in all the major digital advertising platforms.
● Periodically conduct meeting rounds and submit the performance insights to the core members and stakeholders in the EOD reports
● Continuously brainstorm creative ideas and strategies to enhance ad campaign effectiveness.
● Utilize digital marketing strategies for various products, leveraging online ads and trending/viral campaigns.
● Evaluate campaign performance, identify areas for improvement, and refine strategies accordingly.
● Complete necessary sheets and reports for seamless campaign management and execution.
● Present updates and reports to core team members, facilitating collaborative insights.
● Enhance social media efforts, striving to improve KPIs such as engagement and reach.