Key Responsibilities
SEO Responsibilities
Develop and execute on-page, off-page, and technical SEO strategies, Meta Ads, Google Ads, Local SEO, GMB
Perform keyword research, competitor analysis, and content optimization
Optimize website structure, internal linking, meta tags, and schema
Monitor rankings, traffic, and conversions using Google Analytics, Search Console, Ahrefs, SEMrush, etc.
Manage link-building and outreach campaigns
Identify and fix SEO issues (crawl errors, indexing, Core Web Vitals)
Stay updated with latest Google algorithm updates
WordPress Responsibilities
Design, develop, and maintain WordPress websites
Ensure website speed optimization, security, and mobile responsiveness
Manage WordPress updates, backups, and performance tuning
Implement SEO best practices within WordPress (Yoast, Rank Math, etc.)
Troubleshoot website issues and bugs
Required Skills
Strong knowledge of SEO (On-page, Off-page, Technical)
Advanced experience with WordPress CMS
Proficiency in HTML, CSS, basic PHP & JavaScript
Experience with page builders (Elementor, WPBakery, Gutenberg)
Knowledge of website speed optimization tools
Familiarity with hosting, domains, and CDN (Cloudflare preferred)
Key Attributes
Analytical and problem-solving mindset
Ability to work independently and in a team
Strong communication skills
Result-oriented approach