Key Responsibilities
YouTube & Video Content Management:
• Plan, create, and manage YouTube content (product demos, educational videos, reels & shorts)
• Handle video shooting, editing, and publishing
• Optimize videos using SEO (titles, tags, thumbnails, descriptions)
• Track channel performance, views, engagement, and subscriber growth
Digital Marketing:
• Manage social media platforms – Instagram, Facebook, LinkedIn & YouTube
• Run and optimize paid campaigns (Google Ads & Meta Ads)
• Generate leads through digital campaigns and content strategies
• Plan and execute content calendars
Branding & Promotion:
• Create engaging posts, banners, reels, and marketing creatives
• Promote products, events, and company updates online
• Build brand awareness in the solar and renewable energy space
Analytics & Reporting:
• Monitor performance of campaigns and content
• Share regular reports on growth, leads, and engagement
• Suggest improvements based on performance insights