SEO and AI Search Marketing Specialist

SEO & AI Search Marketing Specialist SEO & AI Search Marketing Specialist1 Key Responsibilities ● Own and execute SEO initiatives across the website, blogs, landing pages, resources, and campaign pages. ● Conduct keyword research, competitor analysis, and search opportunity mapping for Kanverse.ai’s priority solution areas. ● Improve organic visibility across traditional search, answer engines, and AI-led discovery platforms. ● Support AEO and GEO initiatives to improve discoverability across AI tools - overviews, featured snippets, and generative search experiences. ● Optimize website content for search intent, buyer relevance, and lead generation. ● Work with the web developer to improve technical SEO, website health, page performance, indexing, schema, and internal linking. ● Create SEO recommendations and content briefs for blogs, landing pages, solution pages, and campaign assets. ● Track and report performance across keyword rankings, organic traffic, conversions, demo requests, and website performance. ● Identify new content, website, and campaign opportunities based on search data and buyer intent. Required Skills & Experience ● 5–8 years of hands-on SEO experience. ● Prior experience in B2B SaaS, enterprise software, AI, automation, fintech, ERP, or technology marketing preferred. ● Working knowledge of: ○ SEO ○ AEO ○ GEO ○ Technical SEO ○ On-page SEO ○ Content SEO ○ Search intent ○ Schema markup ○ Internal linking ● Proven ability to improve organic traffic, keyword rankings, search visibility, and inbound lead generation. ● Experience with tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, HubSpot, WordPress, Webflow, or similar CMS platforms. ● Ability to translate search insights into clear content, website, and optimization recommendations. ● Strong communication skills for SEO briefs, reports, and performance updates. Good to Have ● Experience working with an AI-driven SaaS product or platform. ● Exposure to finance automation, AP automation, document processing, ERP ecosystems, or enterprise automation. ● Experience supporting website redesigns, migrations, or content optimization projects. ● Basic understanding of conversion optimization and landing page performance. Experience Level Mid Level