Results-driven Senior Digital Marketing Manager with 3–4 years of experience in domestic and international markets. Hands-on expertise in developing and executing data-driven marketing strategies that drive brand growth, customer acquisition, and revenue performance. Skilled in managing multi-channel campaigns, optimizing performance marketing initiatives, and leveraging analytics to improve ROI. Proven ability to lead cross-functional teams and align digital marketing initiatives with overall business objectives.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Manage and optimize multi-channel campaigns across paid, organic, and email marketing channels.
Oversee campaign budgets and ensure maximum return on investment.
Lead SEO initiatives to improve search visibility and organic traffic growth.
Monitor campaign performance and provide data-driven insights to senior management.
Implement marketing automation workflows to improve lead nurturing and retention.
Supervise and mentor marketing team members.
Collaborate with sales, product, and creative teams to deliver integrated campaigns.
Core Competencies
Digital Strategy & Campaign Planning
Performance Marketing (PPC, Paid Social, Display Ads)
Search Engine Optimization (SEO) & SEM
Content Marketing Strategy
Data Analytics & Performance Reporting
Customer Journey Mapping
Budget Management & ROI Optimization
Team Leadership & Stakeholder Collaboration
Technical Expertise
Advertising Platforms: Google Ads, Meta Ads Manager
Analytics Tools: Google Analytics 4 (GA4), Google Tag Manager, Looker Studio
SEO Tools: SEMrush, Ahrefs, Moz
Email Marketing Platforms: Mailchimp, Klaviyo
Education
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
Experience: 3–5 Years
Salary Range: ₹30,000 – ₹50,000 (Based on Experience)
Shift Timing: Flexible / As per Requirement