Key Responsibilities
Plan, execute, and optimize PPC campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram).
Perform keyword research, ad copy creation, and A/B testing to improve campaign performance.
Monitor budgets, bidding strategies, and key performance metrics to maximize ROI.
Analyze campaign data and prepare performance reports with actionable insights.
Identify trends and opportunities to improve CTR, conversions, and overall campaign effectiveness.
Collaborate with internal teams to align PPC strategies with marketing and business objectives.
Stay updated on the latest PPC trends, tools, and platform updates.
Required Skills & Qualifications
2–3 years of hands-on experience as a PPC Analyst / Paid Ads Specialist.
Strong expertise in Google Ads, Meta Ads Manager, PPC tools, and analytics platforms.
Sound knowledge of conversion tracking, audience targeting, remarketing, and bid strategies.
Strong analytical, problem-solving, and communication skills.
Ability to manage multiple campaigns efficiently and meet deadlines.
Preferred Qualifications
Google Ads / Meta Ads certifications will be an added advantage.
Prior experience in a digital marketing agency is a plus.