डिजिटल मार्केटिंग मैनेजर

We are looking for a Digital Marketing Executive to join our growing marketing team and take ownership of digital marketing activities, lead generation, social media campaigns, SEO, paid advertising, analytics, and online brand growth.

The ideal candidate should have hands-on experience in WhatsApp Marketing, Lead Generation, Meta Ads, Google Ads, SEO/Backlinks, and Google Analytics, preferably with experience in a SaaS or technology company.

Key Responsibilities

1. WhatsApp Marketing

• Plan and execute WhatsApp marketing campaigns.

• Create customer-focused promotional campaigns and broadcasts.

• Manage WhatsApp Business marketing activities.

• Track campaign performance, engagement, and conversions.

• Develop strategies to improve customer response and lead conversion.

2. Lead Generation

• Generate qualified B2B leads through various digital channels.

• Research and identify potential customers and target businesses.

• Develop lead-generation campaigns for the SaaS platform.

• Maintain and optimize lead databases.

• Work with the sales team to improve lead quality and conversions.

3. Facebook & Instagram Campaigns

• Plan, create, and manage Facebook and Instagram campaigns.

• Manage Meta Ads campaigns for lead generation, awareness, and conversions.

• Create audience segments and retargeting campaigns.

• Monitor campaign performance and optimize budgets, targeting, and creatives.

• Analyze CPL, CTR, conversion rates, and overall campaign ROI.

4. SEO & Backlink Building

• Build high-quality and relevant backlinks.

• Identify link-building opportunities and relevant websites.

• Support off-page SEO activities.

• Monitor backlink profiles and keyword rankings.

• Work with content teams to improve organic search visibility.

5. SaaS Marketing

• Develop digital marketing strategies specifically for a SaaS product.

• Understand SaaS customer acquisition and conversion funnels.

• Promote product features, benefits, and use cases through digital channels.

• Support customer acquisition, engagement, and retention campaigns.

• Analyze competitors and identify new digital growth opportunities.

6. Google Analytics

• Monitor website traffic and user behavior using Google Analytics / GA4.

• Track campaigns, conversions, and important marketing metrics.

• Prepare regular performance reports.

• Identify opportunities to improve website and campaign performance.

• Work with the team to set up and monitor conversion tracking.

7. Google Ads

• Create and manage Google Search, Display, and other relevant campaigns.

• Perform keyword research and competitor analysis.

• Optimize bids, budgets, keywords, ads, and landing pages.

• Monitor CPC, CTR, CPL, conversions, and ROAS.

• Continuously optimize campaigns to improve lead quality and reduce acquisition costs.

Required Skills

• Digital Marketing

• WhatsApp Marketing

• Lead Generation

• Facebook & Instagram / Meta Ads

• Google Ads

• SEO & Backlink Building

• Google Analytics / GA4

• Keyword Research

• Campaign Management

• Performance Marketing

• Data Analysis & Reporting

• Basic understanding of SaaS marketing

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Commerce, or a related field.

• 1–3 years of experience in Digital Marketing or Performance Marketing.

• Experience working with a SaaS, IT, technology, or B2B company is preferred.

• Strong analytical and communication skills.

• Ability to work independently and meet lead-generation and marketing targets.

Key Performance Indicators (KPIs)

• Qualified leads generated

• Cost per lead (CPL)

• Lead-to-customer conversion rate

• Google Ads performance

• Meta Ads performance

• Website traffic and conversions

• Organic traffic growth

• Backlink growth and quality

• WhatsApp campaign engagement

• Overall marketing ROI

What We Offer

• Opportunity to work with a growing SaaS technology product.

• Hands-on experience across multiple digital marketing channels.

• Opportunity to work on B2B lead generation and performance marketing.

• Growth-oriented work environment.

• Career growth based on performance and results.

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 2 - 5 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।