Digital marketing manager

*Job Description: Digital Marketing Manager*

*Company:* SpaceSync Estates

*Location:* Jigani, Bangalore

*Industry:* Real Estate – Flats, Villas, Residential Plots, Farmland & Construction

*Experience:* 1-6 Years

*Employment Type:* Full-time

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*Role Summary*

SpaceSync Estates is looking for a results-driven *Digital Marketing Manager* to plan, execute, and optimize our digital strategy for generating high-quality leads for flats, villas, residential plots, and farmland in Bangalore. You will own the entire digital funnel — from brand awareness to lead conversion — and work closely with sales teams to ensure ROI.

*Key Responsibilities*

*Lead Generation & Performance Marketing:*

- Plan and run paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn for all projects.

- Generate qualified leads for flats, villas, plots, and farmland with target CPL and conversion benchmarks.

- Manage landing pages, lead forms, and CRM integration with marketing automation tools.

- A/B test creatives, ad copies, and audiences to improve campaign performance.

*SEO, Content & Website:*

- Own SEO strategy to rank for keywords like “villa plots in Jigani”, “flats for sale Bangalore”, etc.

- Manage company website, project microsites, and update content, brochures, floor plans, and pricing.

- Coordinate blogs, video content, and project walkthroughs for organic growth.

*Social Media & Branding:*

- Build and manage SpaceSync Estates’ presence on Facebook, Instagram, LinkedIn, and YouTube.

- Create content calendar for project launches, construction updates, offers, and testimonials.

- Run remarketing and engagement campaigns to nurture cold leads.

*Analytics & Reporting:*

- Track and report daily/weekly metrics: Leads, CPL, CTR, Quality Score, Cost per Site Visit, Cost per Booking.

- Use Google Analytics, Meta Business Suite, and CRM data to optimize spend and improve ROI.

- Share insights with management and sales team on campaign performance and market trends.

*Vendor & Agency Management:*

- Coordinate with creative agencies, video editors, photographers, and performance agencies if outsourced.

- Manage budgets, invoices, and ensure timely execution of creatives and campaigns.

*Required Skills & Qualifications*

- *Education:* Graduate. MBA/PG in Marketing/Digital Marketing preferred.

- *Experience:* 1-6 years in digital marketing with at least 2 years in real estate. Agency + in-house mix preferred.

- *Technical Skills:* Google Ads, Meta Ads Manager, Google Analytics GA4, SEO tools like SEMrush/Ahrefs, Canva/Basic Photoshop.

- *Real Estate Knowledge:* Understanding of Bangalore real estate buyer journey, RERA guidelines for ads, and project USP’s.

- *Soft Skills:* Analytical mindset, creativity, strong communication in English & Kannada, and ability to work with sales targets.

- *Preferred:* Experience marketing villa plots and farmland. Knowledge of CRM like Zoho, http://Sell.do, or LeadSquared.

*What We Offer*

- Competitive salary + performance incentives linked to lead quality and bookings.

- Direct impact on sales for high-ticket products: flats, villas, plots, farmland.

- Chance to build digital brand from ground up for a growing Jigani-based developer.

- Exposure to full funnel: branding, lead gen, CRM, and sales alignment.

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