Key Responsibilities
Strategy and Planning:
Develop and implement long-term and short-term digital marketing strategies to meet company goals.
Campaign Execution:
Oversee campaigns across various digital channels, including social media, search engines (SEO/PPC), email marketing, and content marketing.
Performance Analysis:
Track and analyze campaign performance metrics, using data to identify trends and optimize campaigns for better results and ROI.
Content Creation & Management:
Brainstorm, create, and manage digital content for different platforms to deliver a cohesive marketing message.
Budget Management:
Manage marketing budgets and resources, potentially overseeing agencies or internal marketing teams.
Trend Monitoring:
Stay informed about the latest digital marketing trends and technologies to incorporate them into marketing efforts.
Collaboration:
Work with internal teams and external agencies to ensure cohesive marketing efforts.
Required Skills
Digital Channel Expertise:
Strong understanding of SEO, SEM (PPC), social media marketing, email marketing, and content marketing.
Data Analysis:
Ability to analyze campaign data, generate reports, and use insights to improve performance.
Strategic Thinking:
Develop comprehensive digital marketing strategies that align with business objectives.
Project Management:
Skill in managing multiple tasks and projects effectively.
Communication:
Excellent verbal and written communication skills for crafting content and collaborating with teams.
Creativity:
Ability to brainstorm and create engaging content and innovative marketing ideas.