The job description (JD) for a Media Team Leader (TL) in India typically involves leading a team to develop, implement, and monitor comprehensive media strategies, which can span social media, digital marketing, or media planning functions.
Here is a general breakdown of common responsibilities, required skills, and qualifications:
Responsibilities
Team Leadership: Lead, mentor, and guide a team of media professionals, fostering a culture of creativity and collaboration.
Strategy Development: Develop and execute comprehensive media strategies that align with business goals and enhance brand awareness across various channels (digital, print, broadcast, social media).
Campaign Management: Oversee the planning, development, and execution of media campaigns, ensuring they are delivered on time and within budget.
Analysis and Reporting: Monitor, analyze, and report on campaign performance metrics using analytics tools (e.g., Google Analytics, Comscore, Nielsen), translating data into actionable insights for optimization.
Audience and Market Research: Conduct market research to identify target audiences, understand their behavior, and determine the most effective media mix to reach them.
Vendor and Client Relations: Build and maintain relationships with clients, media vendors, and advertising platforms, negotiating contracts and ensuring cost-effective placements.
Content Collaboration: Collaborate with cross-functional teams, including creative, marketing, and analytics, to ensure cohesive messaging and integrated campaigns.
Trend Monitoring: Stay updated on industry trends, new technologies, and evolving media landscape to identify opportunities for innovation and competitive advantage.
Required Skills and Qualifications
Experience: Typically 5+ years of experience in media planning, digital marketing, or a related role, with a proven track record of successful campaign management and at least 1-3 years in a leadership/supervisory capacity.
Education: A Bachelor's degree in Marketing, Advertising, Communications, Media Studies, or a related field is often required; a Master's degree may be preferred.
Analytical Skills: Strong analytical and logical reasoning skills, with proficiency in media analytics and planning tools.
Communication: Excellent written and verbal communication skills, with the ability to present complex data clearly and persuasively to stakeholders and clients.
Leadership: Demonstrable leadership and team management capabilities.
Project Management: Strong project management, time management, and organizational skills, with attention to detail and the ability to work under pressure and meet tight deadlines.
Creativity and Adaptability: A creative approach to problem-solving, a willingness to innovate, and adaptability to changes in the fast-paced media industry.