Strategy & Planning: Develop, implement, and manage comprehensive digital marketing strategies across all digital channels (SEO, SEM, email, social media, and display advertising). [
Campaign Management: Lead online ad campaigns from concept to execution across platforms (e.g., Google Ads, Meta, LinkedIn), ensuring they are delivered on time and within budget.
Analytics & Reporting: Measure and report performance metrics (traffic, conversions, CAC, ROAS) for all digital campaigns. Compare results against established Key Performance Indicators (KPIs).
Brand & Content Oversight: Maintain consistent brand messaging across all digital touchpoints and guide content workflows to engage audiences.
Team Leadership: Direct, mentor, and supervise the digital marketing team.
Trend Monitoring: Audit current performance and stay ahead of emerging digital marketing trends, tools, and technologies (such as generative AI).