Job Description:
Paid Ads & Performance Marketing
Plan, execute, and optimize Google Ads (Search, Display, Performance Max)
Manage Meta Ads (Facebook & Instagram)
Optimize campaigns for lead generation & bookings
Improve CTR, reduce CPL, and increase ROAS
Perform keyword research (especially Bangalore cab-related searches)
SEO & Website Optimization
Work on on-page SEO
Improve local SEO (Google Business Profile optimization)
Increase organic traffic for:
Airport taxi Bangalore
Bangalore to outstation cab
Local taxi Bangalore
Monitor rankings via Search Console & Analytics
Tracking & Analytics
Setup and manage Google Tag Manager & Google Analytics 4
Implement conversion tracking (calls, form fills, WhatsApp clicks)
Track leads, cost per booking, and campaign ROI
Prepare weekly performance reports with insights
Lead Generation & Conversion Optimization
Improve landing pages for higher conversions
Perform A/B testing of ads and creatives
Optimize call-to-booking funnel
Work closely with CRM team to measure real booking conversions
Social Media & Branding
Plan monthly content calendar
Run targeted local campaigns
Increase brand visibility in Bangalore