डिजिटल मार्केटिंग मैनेजर

Digital Marketing Manager – Insurance Broking

Job Title: Digital Marketing Manager
Industry: Insurance Broking / Insurance Services
Department: Digital Marketing & Growth
Employment Type: Full-Time
Location: India
Salary: ₹35,000 – ₹40,000 per month
Experience: 4–7 Years

About the Role

We are looking for an experienced and result-oriented Digital Marketing Manager to lead digital marketing, online customer acquisition, brand visibility, and lead-generation initiatives for a growing Insurance Broking Company.

The ideal candidate should have strong hands-on experience in Performance Marketing, Google Ads, Meta Ads, SEO, Social Media Marketing, Lead Generation, Content Marketing, and Digital Analytics. Experience in the insurance, financial services, banking, fintech, or related industry will be highly preferred.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to generate qualified insurance leads.

• Plan, launch, manage, and optimize Google Ads, Meta Ads, and other paid advertising campaigns.

• Manage performance marketing campaigns for products such as Health Insurance, Life Insurance, Motor Insurance, Term Insurance, and General Insurance.

• Optimize campaigns for CPL, CPA, conversion rate, lead quality, and ROI.

• Develop and implement SEO strategies to improve organic traffic and search engine rankings.

• Manage the company's website, landing pages, lead funnels, and conversion optimization initiatives.

• Conduct keyword research, competitor analysis, and market research.

• Plan and manage social media marketing across relevant platforms.

• Develop engaging content for social media, blogs, website pages, email campaigns, and promotional activities.

• Work closely with the sales team to improve lead quality and conversion rates.

• Track and analyze campaign performance using Google Analytics/GA4, Google Search Console, Meta Business Suite, and other marketing analytics tools.

• Prepare regular reports covering traffic, leads, CPL, conversions, campaign performance, and ROI.

• Implement A/B testing and CRO strategies for landing pages and advertising campaigns.

• Manage digital marketing budgets and ensure efficient utilization of advertising spend.

• Stay updated with the latest Google, Meta, SEO, performance marketing, and digital advertising trends.

• Build and strengthen the company's online brand presence within the insurance market.

Required Skills

• Google Ads / PPC

• Meta Ads / Facebook & Instagram Advertising

• Performance Marketing

• Lead Generation

• SEO & SEM

• Social Media Marketing

• Content Marketing

• Google Analytics / GA4

• Google Search Console

• Conversion Rate Optimization (CRO)

• Landing Page Optimization

• Keyword Research

• Campaign Analytics & Reporting

• Marketing Funnel Management

• Competitor Analysis

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

• Insurance / Insurance Broking

• Health Insurance

• Life Insurance

• Motor Insurance

• BFSI

• Fintech

• Banking

• Financial Services

• Lead Generation / Performance Marketing Agencies

Candidate Profile

• 4–7 years of relevant experience in digital marketing.

• Strong hands-on experience in Google Ads and Meta Ads.

• Proven track record of generating and optimizing digital leads.

• Strong analytical and problem-solving skills.

• Good understanding of digital marketing funnels and customer acquisition.

• Excellent communication and coordination skills.

• Ability to work independently and manage multiple campaigns simultaneously.

• Candidates from Insurance/BFSI/Fintech/Financial Services backgrounds will have an advantage.

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

• Qualified Lead Generation

• Cost Per Lead (CPL)

• Lead-to-Sale Conversion

• Digital Campaign ROI

• Website Traffic & Organic Growth

• Search Rankings

• Conversion Rate

• Social Media Engagement

• Marketing Budget Efficiency

Salary & Benefits

Salary: ₹35,000 – ₹40,000 per month

The selected candidate will have the opportunity to work with a growing insurance broking business and take ownership of its digital growth, performance marketing, lead generation, and online brand-building initiatives.

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 5 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।