Responsible for planning, implementing, and managing digital marketing strategies to enhance brand presence, drive engagement, acquire customers, and meet business goals, overseeing all digital channels and reporting on campaign performance.
Key Responsibilities:
Strategy & Planning: Develop comprehensive digital marketing strategies, including SEO, SEM, content, social media, email, and display advertising, aligning with overall business objectives.
Campaign Management: Plan, execute, monitor, and optimize multi-channel digital campaigns, managing budgets and timelines.
Content & Social Media: Oversee content creation, manage social media presence, maintain brand voice, and develop editorial calendars.
Analytics & Reporting: Measure and report on campaign performance (KPIs, ROI), analyze data, identify trends, and use insights to refine strategies.
Team Leadership: Manage, mentor, and train digital marketing teams or external agencies, fostering collaboration.
Website & User Experience: Work with teams to optimize website UX, create landing pages, and improve user funnels.
Trend & Tool Management: Stay current with the latest digital marketing trends, tools, and technologies.