1. Job Summary : Digital Marketing & Lead Generation (Female Candidate)
Industry :Industrial Automation / Production Distribution / Service
SEO/SEM: Expertise in optimizing websites and content for search engines, including keyword research, on-page optimization, and link building. Experience with PPC (Pay-Per-Click) advertising is also crucial, with knowledge of platforms like Google Ads.
Social Media Marketing: Ability to manage and execute campaigns across various social media platforms, including content creation, community engagement, and performance analysis.
Content Marketing: Skills in creating engaging and informative content, including blog posts, articles, videos, and info graphics, tailored to different audience segments.
Email Marketing: Experience in designing, implementing, and analyzing email marketing campaigns, including segmentation, automation, and A/B testing.
Web Analytics: Proficiency in using analytics tools like Google Analytics to track website traffic, user behavior, and campaign performance.
CANVA Skills, Handling B2B Portal, Tender Portals Etc.
Marketing Automation: Knowledge of marketing automation platforms for streamlining campaigns and improving efficiency.
Make outgoing calls to develop new business; Contact prospects to qualify leads; Research and maintain lead generation database; Conduct customer research
Develop a strong knowledge of the company’s products and services in order to facilitate the sales process
Marketing Expertise:
Strategic Thinking: Ability to develop and execute digital marketing strategies aligned with overall business objectives.
Data Analysis: Strong analytical skills to interpret data, identify trends, and optimize campaigns for better results.
Creative Problem-Solving: Ability to think outside the box and develop innovative solutions to marketing challenges.
Understanding of Marketing Funnels: Knowledge of how to guide users through the customer journey, from awareness to purchase.
Soft Skills:
Communication Skills: Excellent written and verbal communication skills for interacting with colleagues, clients, and audiences.
Teamwork: Ability to collaborate effectively with other team members, including designers, developers, and content creators.
Adaptability: Willingness to learn new technologies, adapt to changing trends, and embrace new marketing channels.
Other Important Considerations:
Experience:
A minimum of 1-2 years of experience in digital marketing is often preferred, with experience in specific areas like SEO, social media, or content marketing.
Education:
A bachelor's degree in marketing, communications, or a related field is often required, with some roles requiring a master's degree. Industry certifications like the Professional Certified Marketer in Digital Marketing (PCM) by the AMA can demonstrate expertise and commitment to the field.