डिजिटल मार्केटिंग मैनेजर

Nexgen Bps Private Ltd.

JOB DESCRIPTION [Text Wrapping Break][Text Wrapping Break]Designation: Digital Marketing Manager

Experience: 7+ Years

Location: Lucknow, Uttar Pradesh

Employment Type: Full-Time | Work From Office

Salary: INR 20000 onwards.

ABOUT THE ROLE

We are looking for an experienced Digital Marketing professional with 7+ years of experience in paid advertising, social media marketing and lead generation. The candidate should be capable of independently planning, executing and optimising digital campaigns to generate high-quality leads and achieve business targets.

KEY RESPONSIBILITIES

• Develop and execute performance marketing strategies focused on international lead generation.

• Plan, launch and manage paid campaigns through PPC ( Pay per click) through Meta Ads, Google Ads, TikTok Ads and other relevant platforms.

• Plan,execute and optimize targeted social media campaigns.

• Develop effective audience targeting, retargeting and remarketing strategies.

• Conduct A/B testing of ad creatives, copies, audiences and landing pages.

• Monitor campaign performance, analyse data and implement optimisation strategies.

• Work closely with the sales team to improve lead quality and lead-to-conversion rates.

• Track and report campaign performance, expenditure, lead volume and conversions to management.

• Identify new opportunities to scale successful campaigns and improve overall acquisition.

• Stay updated with digital advertising trends, platform updates and UK market behaviour.

REQUIRED SKILLS

Google Ads, Meta Ads, PPC Paid advertising , Social Media Advertising, Lead Generation, Campaign Planning & Optimization, CPL ( Cost per lead) , CTR ( Click through rate), Performance Analytics, CRO ( Conversion Rate Optimization).

What We’re Looking For

A data-driven, result-oriented professional who can take ownership of the complete performance marketing cycle—from strategy and campaign execution to optimisation and qualified lead generation.

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 5 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।