Digital marketing manager

Job Title: Digital Marketing Manager – Performance Marketing

Location: Mumbai

Company: Housiey

About Housiey

Housiey is India’s first buyer-centric real estate platform helping homebuyers discover and evaluate properties through transparent information, project insights, and guided site visits.

With a team of 400+ professionals, Housiey has facilitated the sale of ₹7,000+ crores worth of homes and currently operates across six major cities in India.

Role Overview

We are looking for a Digital Marketing Manager with strong expertise in Performance Marketing, specifically in Advanced Google Ads (PPC) and Meta Ads (Facebook & Instagram). The candidate should have deep hands-on experience in campaign strategy, audience targeting, conversion tracking, lead quality optimization, and cost efficiency.

Key Responsibilities

- Plan, run, and optimize Google Ads (Search, Display, PPC) and Meta Ads campaigns.

- Reduce Cost Per Lead (CPL) while improving lead quality and conversions.

- Implement advanced targeting using Custom Audiences and Lookalike Audiences.

- Manage Meta Pixel, event tracking, and conversion tracking for accurate campaign performance.

- Optimize bidding strategies, keyword targeting, negative keywords, and bid adjustments in Google Ads.

- Run retargeting campaigns and continuously test creatives and audiences to improve performance.

- Monitor campaign metrics such as CTR, CPC, CPL, and conversions, and provide data-driven optimization.

Requirements

- Strong hands-on expertise in Google Ads and Meta Ads Manager.

- Deep understanding of PPC, bidding strategies, audience targeting, and campaign scaling.

- Experience in lead generation campaigns, preferably in real estate or high-ticket industries.

- Analytical mindset with the ability to optimize campaigns based on performance data.

• इस फुल टाइम डिजिटल मार्केटिंग Job में 3 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।