Digital marketing manager

Job Title: Digital Marketing Manager

Location: Noida

Experience: 1-3 years

Employment Type: Full-Time

Salary: Best in Industry (Based on Experience)

About the Role

We are looking for a highly motivated and result-driven Digital Marketing Manager who can plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, content marketing, analytics, lead generation, and performance marketing.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies.

Manage Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and other paid campaigns.

Optimize campaigns to maximize ROI and reduce Cost Per Lead (CPL).

Plan and implement SEO strategies (On-page, Off-page & Technical SEO).

Manage social media marketing across multiple platforms.

Analyze website traffic using Google Analytics and Search Console.

Plan and execute email marketing campaigns.

Create and manage content calendars.

Coordinate with graphic designers, content writers, and developers.

Generate qualified leads through digital campaigns.

Monitor campaign performance and prepare weekly/monthly reports.

Conduct competitor research and market analysis.

Manage website updates and landing page optimization.

Improve conversion rates through A/B testing.

Stay updated with the latest digital marketing trends and algorithms.

Required Skills

Performance Marketing

Google Ads

Meta Ads Manager

LinkedIn Ads

YouTube Ads

Campaign Optimization

Lead Generation

SEO

On-page SEO

Off-page SEO

Technical SEO

Keyword Research

Link Building

Analytics

Google Analytics 4 (GA4)

Google Search Console

Google Tag Manager

Data Analysis

Reporting

Social Media

Facebook

Instagram

LinkedIn

YouTube

X (Twitter)

Tools

Google Ads

Meta Business Suite

SEMrush

Ahrefs

Canva

WordPress

Excel

Google Sheets

ChatGPT & AI Tools

Qualifications

Bachelor's degree in Marketing, Business, or related field.

3+ years of experience in Digital Marketing.

Google Ads Certification (Preferred).

Meta Blueprint Certification (Preferred).

Preferred Qualifications

Experience in E-commerce Marketing.

Experience managing monthly marketing budgets.

Knowledge of CRO (Conversion Rate Optimization).

Experience with CRM tools.

Basic HTML/CSS knowledge.

Familiarity with marketing automation tools.

Key Performance Indicators (KPIs)

Lead Generation

Return on Ad Spend (ROAS)

Cost Per Lead (CPL)

Website Traffic Growth

Organic Rankings

Conversion Rate

Revenue Growth

Social Media Engagement

Email Open & Click Rates

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