JOB DESCRIPTION – DIGITAL MARKETING MANAGER
Company: Elderwise Shopping India Pvt. Ltd.
Position: Digital Marketing Manager
Employment Type: Full Time
Location: Work from Office
Job Responsibilities
Develop and manage digital marketing strategies to promote the Ew Shopping App and e-commerce business.
Manage social media platforms and create engaging promotional content.
Plan and execute campaigns for customer acquisition, app downloads, and brand awareness.
Manage and optimize Google Ads, Meta Ads, and other digital campaigns.
Monitor campaign performance, leads, traffic, conversions, and ROI.
Coordinate with the content/design team for posts, creatives, videos, and promotional campaigns.
Support customer acquisition, product promotions, offers, and new business initiatives.
Analyze digital marketing data and prepare regular performance reports.
Stay updated with digital marketing trends, SEO, social media, and online advertising.
Requirements
Graduate/MBA in Marketing, Digital Marketing, or a related field preferred.
Experience in digital marketing, preferably in e-commerce or app-based businesses.
Knowledge of Google Ads, Meta Ads, SEO, social media marketing, and analytics.
Good communication, creativity, analytical and campaign-management skills.
Ability to work with targets and manage multiple digital campaigns.
Key Skills: Digital Marketing | Social Media Marketing | Google Ads | Meta Ads | SEO | Lead Generation | E-commerce Marketing | Analytics | Content Strategy