डिजिटल मार्केटिंग मैनेजर

Experience: 2–5 years
Employment Type: Full-time
Industry: Tea / Food & Beverage / Private Label Manufacturing / FMCG
Reporting To: Management

About the Role

We are looking for a results-driven Digital Marketing & Lead Generation professional who can take ownership of our online customer acquisition.

The role will involve managing Google Ads, SEO, social media, website performance and digital lead-generation campaigns, with a strong focus on generating qualified B2B enquiries and sales opportunities.

The ideal candidate should not just know how to run campaigns — they should understand where leads are coming from, whether they are good leads, what happens to them after enquiry, and how marketing can ultimately contribute to sales.

Key Responsibilities

1. Google Ads & Paid Marketing

• Plan, create and manage Google Ads campaigns.

• Manage Search, Display, Performance Max and other relevant campaigns.

• Conduct keyword research and competitor analysis.

• Develop high-converting ad copies and landing pages.

• Manage campaign budgets and optimise CPC, CTR, CPL and conversion rates.

• Continuously test keywords, audiences, ads and landing pages.

• Track which campaigns generate genuine business enquiries rather than just traffic.

2. Lead Generation

• Generate qualified B2B leads for:

  • Private Label Tea

  • Tea Manufacturing

  • Contract Manufacturing

  • Custom Tea Blends

  • Corporate Gifting

  • Export / International enquiries

  • Other Zolina/CHAIOM products and services

• Develop lead-generation strategies across Google, social media and other digital channels.

• Monitor lead quality and work closely with the sales team.

• Identify which channels, campaigns and keywords generate the highest-quality leads.

• Help improve lead-to-enquiry and enquiry-to-order conversion.

3. SEO

• Develop and execute an SEO strategy for the website.

• Keyword research and competitor analysis.

• On-page and technical SEO.

• Content optimisation.

• Internal linking and website structure.

• Local SEO where relevant.

• Backlink/outreach strategy.

• Monitor Google Search Console and Google Analytics.

• Identify opportunities to rank for high-intent commercial keywords.

4. Social Media Marketing

• Manage Instagram, Facebook, LinkedIn and other relevant platforms.

• Develop monthly content calendars.

• Coordinate with the design/content team for creatives, reels, videos and posts.

• Create content focused on:

  • Brand awareness

  • Product education

  • Manufacturing capabilities

  • Private labelling

  • Customer acquisition

  • B2B credibility

• Run social media campaigns and paid promotions where appropriate.

• Track engagement, reach, enquiries and conversions.

5. Website & Conversion Optimisation

• Monitor website traffic and user behaviour.

• Identify pages that generate enquiries and pages that need improvement.

• Recommend improvements to landing pages, forms, CTAs and website content.

• Ensure website content is SEO-friendly and conversion-focused.

• Coordinate with developers when website changes are required.

6. Analytics & Reporting
The candidate will be expected to maintain a clear marketing dashboard covering:

• Leads generated

• Qualified leads

• Cost per lead

• Cost per qualified lead

• Google Ads spend

• Conversion rate

• Website traffic

• Organic traffic

• Keyword rankings

• Social media performance

• Lead source

• Campaign-wise performance

• Lead-to-sale conversion

Marketing decisions should be based on data, not assumptions.

Lead Management & Sales Coordination

This is an important part of the role.

The candidate will work closely with the sales team to understand:

Lead → First Response → Qualification → Follow-up → Sample/Quotation → Negotiation → Order

The candidate should be able to identify:

• Which campaign generated the lead

• Which keyword generated the lead

• What product/service the person is looking for

• Whether the lead is genuine

• Whether the lead converted into an opportunity

• Why good leads are not converting

They will also provide feedback to the marketing team based on actual sales conversations.

Skills Required

Must Have:

• Google Ads

• Google Analytics / GA4

• Google Search Console

• SEO

• Keyword research

• Social media marketing

• Lead generation

• Meta Ads

• Basic landing-page optimisation

• Excel / Google Sheets

• Marketing analytics

• Competitor research

Good to Have:

• B2B lead generation

• IndiaMART experience

• LinkedIn lead generation

• WordPress

• Canva

• CRM experience

• Email marketing

• WhatsApp marketing

• Conversion Rate Optimisation

• Basic understanding of HTML/CSS

• Experience with FMCG / food / manufacturing / D2C brands

Who We Are Looking For

We are not looking for someone who only posts on Instagram or makes reports.

We are looking for someone who thinks:

“How do I bring the right customer to the company and turn digital marketing into measurable business?”

The ideal candidate should be:

• Analytical

• Commercially minded

• Proactive

• Creative

• Comfortable with numbers

• Strong in communication

• Willing to experiment

• Comfortable working with sales teams

• Focused on results rather than vanity metrics

Key Performance Indicators — KPIs

The candidate's performance will primarily be evaluated on:

1. Qualified leads generated

2. Cost per qualified lead

3. Lead quality

4. Website organic growth

5. Google Ads performance

6. Keyword ranking improvement

7. Lead-to-opportunity conversion

8. Marketing-generated revenue/opportunities

9. Social media growth and engagement

10. Overall digital marketing ROI

Experience

2–5 years preferred.

Candidates with proven experience in B2B lead generation, manufacturing, FMCG, food & beverage, private label, D2C or e-commerce will be preferred.

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Commerce, Mass Communication or a related field preferred.

Relevant practical experience and demonstrable results can be considered more important than the degree.

What We Expect From the Candidate

At the interview, candidates should be prepared to show:

• Previous Google Ads campaigns

• SEO projects handled

• Lead-generation results

• CPL / conversion improvements achieved

• Websites they have worked on

• Social media accounts they have managed

• Examples of campaigns/content they have created

• Actual numbers/results wherever possible

We are particularly interested in candidates who can demonstrate:

“I spent ₹X on marketing, generated X leads, X were qualified, X became opportunities, and X converted into business.”

Compensation

₹25,000 – ₹40,000 per month, depending on experience and demonstrated capability.

Performance incentives can be linked to qualified lead generation and business outcomes.

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