डिजिटल मार्केटिंग मैनेजर

Job Description – Digital Marketing Executive / Manager

Company: Keerthi Infinite Pvt Ltd
Employment Type: Full-time
Department: Digital Marketing
Experience: 1–5 Years (Real Estate Preferred)

Role Overview

Keerthi Infinite Pvt Ltd is seeking a creative and performance-driven Digital Marketing Executive / Manager to plan, execute, and optimize digital campaigns that generate high-quality leads, enhance brand visibility, and support sales objectives. The role requires a strong understanding of online marketing channels, analytics, and customer acquisition strategies, preferably within the real estate industry.

Key Roles & Responsibilities

Digital Campaign Management

• Plan, execute, and monitor digital marketing campaigns
• Manage paid advertising (Google Ads, Meta Ads, etc.)
• Optimize campaigns for lead generation & conversions
• Track and improve ROI across digital channels

Lead Generation & Performance Marketing

• Develop strategies to generate qualified leads
• Monitor cost per lead (CPL) & conversion metrics
• Coordinate with Sales & CRM teams for lead flow optimization
• Improve funnel performance & customer acquisition

Social Media & Brand Presence

• Manage company social media platforms
• Create engaging marketing content & creatives
• Build brand awareness & audience engagement
• Run targeted promotional campaigns

Content & Creative Coordination

• Coordinate design & content development
• Develop marketing materials (ads, banners, posts, videos)
• Ensure brand consistency across platforms

Website & SEO Optimization

• Manage website updates & landing pages
• Improve SEO rankings & organic traffic
• Optimize user experience & conversion paths

Analytics & Reporting

• Track campaign performance & metrics
• Generate performance reports
• Analyze user behavior & campaign effectiveness
• Provide insights for marketing strategy improvement

Skills Required

• Strong knowledge of Digital Marketing & Performance Ads
• Experience with Google Ads / Meta Ads / Lead Campaigns
• Good understanding of lead generation strategies
• Knowledge of SEO, SEM, and website optimization
• Strong analytical & data interpretation skills
• Content planning & creative thinking ability
• Budget planning & ROI optimization skills
• Familiarity with CRM / lead tracking systems
• Excellent coordination & communication skills

Preferred Qualifications

• Any Graduate / MBA / Marketing Specialization
• Experience in Real Estate Digital Marketing preferred
• Experience in performance marketing & paid campaigns

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