डिजिटल मार्केटिंग मैनेजर

Lead performance marketing across Meta, Google, YouTube & remarketing channels.

Build strong content calendars, creative briefs, and storytelling across all platforms.

Track analytics, optimize ROAS, CAC, and drive growth-focused campaigns.

Manage and optimize Shopify/WordPress websites for both brands.

Oversee UI/UX improvements, SEO, landing pages, funnels, CRO, and cart recovery.

Ensure seamless product listings, reviews, tracking & conversions.

Build partnerships with key influencers in wellness, gifting, food, lifestyle & fitness.

Manage paid + barter collaborations, briefs, timelines, and performance metrics.

Develop ambassador and affiliate programs.

 Identify and close brand-to-brand collaborations with wellness brands, lifestyle companies, fitness studios, cafes, hotels, coworking spaces, and corporate partners.

Build cross-promotional campaigns to drive visibility and sampling.

Manage co-branded packaging, co-created SKUs, bundling projects & festive tie-ups.

Create partnerships for giveaways, launches, events, and online + offline activations.

Plan and execute all exhibitions, B2B fairs, pop-ups, and brand events.

Handle booth design, logistics, sampling strategy & lead capture.

Coordinate product displays, banners, and brand experience elements.

 Lead brand communication, festive campaigns, and launch strategies.

 Work directly with the founders on brand positioning and expansions.

 Ensure consistency across digital, packaging, product & offline touchpoints.

 Strong experience in digital marketing + influencer marketing + brand collaborations

 Experience in FMCG, wellness, D2C, lifestyle, or gifting categories

 Excellent creative judgment, communication skills & leadership qualities

 Hands-on with Meta Ads, Google Ads, Analytics, SEO & CRM

 Ability to manage agencies, freelancers, production teams & event vendors

 Strong project management for exhibitions and product launches