We are looking for an experienced PPC Executive to join our digital marketing team and take ownership of paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram) Ads, and other paid media channels. The ideal candidate will have a strong understanding of campaign management, analytics, and ROI-driven strategy.
Key Responsibilities:
· Plan, manage, and optimize paid campaigns on Google Ads, Facebook Ads, and other platforms.
· Conduct thorough keyword research and competitor analysis to improve campaign performance.
· Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.
· Write compelling ad copy and optimize landing pages for better conversions.
· Conduct A/B testing for ad creatives and bidding strategies.
· Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.
· Collaborate with the design and content teams for campaign assets.
· Stay updated with the latest trends and changes in the PPC landscape.