- Plan, execute, and optimise Meta Ads campaigns across Facebook and Instagram.
- Drive website conversions while maintaining a profitable ROAS.
- Monitor key metrics such as CPA, ROAS, CTR, CPC, CPM, conversion rate, and AOV.
- Test different creatives, hooks, ad copies, audiences, and campaign strategies.
- Analyse campaign performance and identify opportunities to improve conversions.
- Collaborate with the content and creative teams to develop high-performing ad creatives.
- Manage retargeting campaigns and customer acquisition strategies.
- Track performance using Meta Ads Manager, Google Analytics 4, and website analytics.
- Prepare weekly and monthly performance reports.
- Identify opportunities to scale winning campaigns while maintaining profitability.