डिजिटल मार्केटिंग एग्जीक्यूटिव

Key Responsibilities:

1. Digital Strategy & Planning:

- Develop, implement, and monitor digital marketing strategies to grow patient enquiries and clinic awareness.

- Plan monthly campaigns tied to key services like hearing tests, hearing aids, speech therapy, cochlear implants, and special sales/promotions.

2. Social Media Management:

- Manage clinic social accounts (Instagram, Facebook, LinkedIn & WhatsApp Business).

- Create engaging, informative content related to hearing health and clinic services.

- Respond to comments, messages, and patient reviews.

3. Paid Campaigns:

- Execute and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, and (optional) YouTube.

- Track ad performance (CPL, CTR, conversions) and adjust budgets for optimal ROI.

4. Website & SEO:

- Monitor Softone’s website performance & SEO health (Google Analytics, Search Console).

- Create SEO-friendly content around target keywords (e.g., hearing tests, digital hearing aids, speech therapy).

- Improve local SEO for clinic location pages.

5. Content & Email Marketing:

- Draft newsletters, blogs, and patient success stories.

- Collaborate with clinical experts to create educational content about hearing health, tests, and product features.

6. Performance Tracking & Reporting:

- Track campaign KPIs and prepare weekly/monthly performance reports.

- Present insights and recommendations for improvement to the management team.

• इस फुल टाइम डिजिटल मार्केटिंग Job में 6 - 24 महीने का अनुभव वाले उम्मीदवारों की जरुरत है।