Digital Marketing Executive

Job Title: Digital Marketing Executive (E-commerce & Website Management)

Experience Required: 0–4 Years

Job Summary

We are looking for a performance-driven Digital Marketing Executive who can manage and scale our online presence, drive sales through Shopify, and maintain our WordPress website. The ideal candidate should have a strong understanding of e-commerce marketing, SEO, paid campaigns, and website optimization.

Key Responsibilities

1. Shopify Store Management & Sales Growth

• Manage and optimize the Shopify store for Hashtag Education products

• Drive revenue growth through performance marketing campaigns (Meta Ads, Google Ads)

• Optimize product listings (titles, descriptions, images, SEO)

• Monitor conversion rates, cart abandonment, and implement CRO strategies

• Handle discount campaigns, offers, and seasonal promotions

2. Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns across channels (Google, Meta, YouTube)

• Generate high-quality leads and conversions through paid and organic strategies

• Manage email marketing and WhatsApp marketing automation workflows

• Track KPIs such as CAC, ROAS, CTR, and conversion rates

3. WordPress Website Management

• Manage and update the company WordPress website regularly

• Ensure website performance, speed optimization, and mobile responsiveness

• Upload blogs, landing pages, and optimize for SEO

• Coordinate with developers/designers for any technical improvements

4. SEO & Content Strategy

• Perform keyword research and implement on-page and off-page SEO

• Optimize website content for search rankings and organic traffic growth

• Work on backlinking and technical SEO improvements

• Monitor performance using Google Analytics, Search Console, etc.

5. Analytics & Reporting

• Track and analyze campaign performance

• Prepare weekly/monthly reports with actionable insights

• Identify growth opportunities and suggest improvements

Required Skills & Qualifications

• 2–4 years of experience in Digital Marketing

• Hands-on experience with Shopify store management

• Strong knowledge of WordPress CMS

• Expertise in Meta Ads & Google Ads

• Understanding of SEO, SEM, and conversion optimization

• Familiarity with tools like Google Analytics, Search Console, SEMrush, etc.

• Basic knowledge of HTML/CSS is a plus

Preferred Skills

• Experience in EdTech or e-commerce industry

• Knowledge of WhatsApp automation and CRM tools

• Creative thinking with data-driven decision-making

Key Performance Indicators (KPIs)

• Monthly online sales growth (Shopify)

• Website traffic & conversion rate

• Cost per lead (CPL) and ROAS

• SEO ranking improvements

• Lead-to-sale conversion ratio

• इस फुल टाइम डिजिटल मार्केटिंग Job में 2 - 4 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।