We are looking for a creative and analytical Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for managing digital marketing campaigns across various platforms to drive traffic, generate leads, and enhance brand visibility.
Plan and execute digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
Manage and maintain the company’s website and social media platforms (Facebook, Instagram, LinkedIn, etc.).
Create engaging content for blogs, ads, emails, and social media.
Monitor and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Ads Manager.
Conduct keyword research and implement SEO best practices to improve website ranking.
Run PPC campaigns, analyze ROI, and optimize based on performance.
Collaborate with design and content teams to create compelling marketing materials.
Stay up-to-date with industry trends and emerging digital tools and platforms.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing or a related role is preferred.
Solid understanding of SEO, SEM, Google Ads, Meta Ads, email marketing, and analytics tools.
Strong creative and analytical skills.
Experience with marketing automation tools and CMS (e.g., WordPress) is a plus.
Ability to multitask and manage multiple campaigns simultaneously.
Google Analytics / GA4
Google Ads & Meta Business Suite
Canva / Adobe Photoshop (basic design skills)
SEO Tools (Ahrefs, SEMrush, Ubersuggest, etc.)
Email marketing tools (Mailchimp, Sendinblue, etc.)