Digital Marketing Executive (Meta Ads Specialist)
Company:
Job Overview:
We are looking for a skilled Digital Marketing Executive with strong experience in Facebook Ads and Meta Ads campaigns. The candidate will be responsible for generating leads, increasing brand awareness, and managing high-performing ad campaigns for AI and automation services.
Key Responsibilities:
Create and manage Facebook & Instagram (Meta) ad campaigns
Plan lead generation and conversion campaigns
Monitor ad performance, CPC, CTR, ROAS, and analytics
Audience targeting and retargeting strategies
Create ad creatives, captions, and campaign copy
Optimize campaigns for maximum ROI
Coordinate with content and design teams
Manage social media marketing activities
Conduct competitor and market research
Generate quality business leads through paid ads
Required Skills:
Strong knowledge of Facebook Ads Manager
Meta Ads campaign setup & optimization
Lead Generation strategies
Audience targeting & pixel setup
Basic Canva/design skills
Social Media Marketing
Analytics & reporting skills
Good communication skills
Preferred Qualifications:
Experience running successful Meta ad campaigns
Knowledge of Instagram marketing
Understanding of sales funnels and automation
Experience in AI/Tech industry is an advantage
Benefits:
Growth opportunities
Flexible work culture
Performance-based incentives
Work with AI & automation projects