Digital Marketing Executive

About the Company

AapniService.com is a fast-growing service platform offering a wide range of solutions including:

• Personnel Services: Beauty services, makeup artists, salon-at-home

• Home Services: Electrical, electronics repair, plumbing, cleaning, maintenance

• Event Management: Corporate events, parties, social functions

We aim to build a strong digital footprint and become a leading multi-service provider across cities.

Job Summary

We are looking for a results-driven Digital Marketing Executive to improve our website ranking, generate organic leads, and enhance our local presence. The role focuses on SEO, website upgrades, and Google Business Profile optimization using Google Search and Google Business Profile, ensuring visibility across all service categories.

Key Responsibilities

1. Website SEO & Google Ranking Improvement

• Optimize website for higher ranking on Google for all service categories

• Perform on-page, off-page, and technical SEO

• Create and optimize landing pages for:

  • Beauty & Makeup services

  • Home services (Electrical, Plumbing, Electronics, etc.)

  • Event management services

• Conduct keyword research (service-based + location-based)

• Improve website speed, mobile responsiveness, and overall UX

• Work with developers for website upgrades and SEO implementation

2. Google Business Profile (GMB) Optimization

• Create and manage multiple Google Business listings (category-wise & location-wise)

• Improve local search rankings and Google Maps visibility

• Regularly post updates, offers, images, and service highlights

• Manage customer reviews and maintain high ratings

• Ensure accurate business information (NAP consistency)

3. Content Strategy & Lead Generation

• Develop SEO-friendly content for blogs, service pages, and city pages

• Focus on generating leads across all verticals (beauty, home, events)

• Create content plans for seasonal and event-based services

• Coordinate with design team for creatives and marketing campaigns

4. Performance Tracking & Analytics

• Monitor website and campaign performance using Google Analytics and Google Search Console

• Track keyword rankings, traffic, and conversion rates

• Analyze competitors and identify growth opportunities

• Prepare weekly/monthly reports with actionable insights

5. Online Reputation & Brand Growth

• Improve brand visibility and online reputation

• Handle customer feedback and negative reviews professionally

• Support digital campaigns for promotions, offers, and events

Requirements

• Graduate in Marketing, IT, or related field

• 1–3 years of experience in SEO/digital marketing

• Strong knowledge of local SEO and Google Business optimization

• Experience handling multi-category or service-based websites preferred

• Basic knowledge of CMS platforms (WordPress or similar)

• Analytical mindset with strong problem-solving skills

Key Skills

• SEO (On-page, Off-page, Technical)

• Local SEO & Google Business Profile Optimization

• Keyword Research & Content Marketing

• Website Optimization & UX Understanding

• Data Analysis & Reporting

• इस फुल टाइम डिजिटल मार्केटिंग Job में 2 - 3 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।