"""MANDATE:
1- Experience: 1+ years in Social media mrketng, campaings,Digital marketing,Content creation(organic)
2- Qualification: Graduation mandatory
3- Shift: Australian Shift (6:00am to 3:00pm)
4- Excellent Commincation Skills"""
We are looking for a results-driven Digital Marketing Specialist with proven expertise in B2B lead generation, performance marketing, and PPC campaigns.
Key Responsibilities:
Develop and execute B2B lead generation campaigns across digital platforms (LinkedIn, Google, Facebook, etc.).
Manage and optimize performance marketing campaigns (PPC, display, retargeting) to maximize ROI and minimize cost-per-lead.
Create, monitor, and analyze Google Ads and LinkedIn Ads campaigns, ensuring alignment with business objectives.
Plan and implement LinkedIn marketing strategies including sponsored content, InMail campaigns, and organic brand building.
Conduct keyword research, campaign performance tracking, and regular reporting using tools like Google Analytics, Google Ads Manager, and LinkedIn Campaign Manager.
Collaborate with content and design teams to create engaging creatives and ad copies tailored for target audiences.
Drive engagement through social media marketing efforts on LinkedIn, Twitter, Facebook, and Instagram.
A/B test landing pages, ad formats, and CTAs to improve conversion rates.
Report campaign performance weekly and recommend strategies for continuous improvement.
Stay updated with the latest trends in digital marketing and B2B buyer behavior.
Key Skills Required:
Proven experience in B2B lead generation
Strong command over performance marketing (Google Ads, LinkedIn Ads, Meta Ads)
Expertise in PPC campaign management
Hands-on experience in LinkedIn marketing & lead gen
Proficiency in social media marketing
Familiarity with marketing automation tools (e.g., HubSpot, Zoho, Marketo – optional but preferred)
Strong analytical and reporting skills using tools like Google Analytics, GA4, UTM tracking
Ability to handle budgets, measure KPIs, and generate insights
Excellent communication and project management skills
Preferred Qualifications:
Bachelor’s degree in Marketing, Digital Media, or related field
Google Ads and LinkedIn Ads certifications (preferred)
Interested candidate canshare profile at hr.starvoke@gmail.com