Job Summary:
The candidate will develop, implement, and manage marketing campaigns promoting the
organization's products and services. The candidate will majorly enhance brand awareness,
drive web traffic, and acquire leads/customers.
Key Responsibilities:
Develop marketing strategies that align with the organization's business goals
Manage and execute campaigns across various digital channels, including email,
social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess
against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and
improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web
development, to produce engaging content and optimize user experience
Stay up to date with emerging digital marketing trends and technologies
Qualifications:
Strong understanding of digital marketing channels, including SEO, PPC, social
media, email marketing, and display advertising
Proficient in marketing automation tools
Excellent analytical skills and experience with web analytics tools
Strong project management skills
Excellent written and verbal communication skills