Job Description: Digital Marketing Executive
Job Title
Digital Marketing Executive
Location
NS, Main wali Nagar, Paschim Vihar
Employment Type
Full-Time
About the Role
We are looking for a creative and performance-driven Digital Marketing Executive to manage and optimize our online marketing efforts. The ideal candidate should have experience in social media marketing, SEO, paid advertising, content creation, and lead generation strategies.
Key Responsibilities
Plan and execute digital marketing campaigns across multiple channels.
Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
Run and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.).
Improve website traffic and search rankings through SEO strategies.
Create engaging content for social media, blogs, email campaigns, and websites.
Track campaign performance using analytics tools and prepare reports.
Generate leads and improve conversion rates through digital campaigns.
Coordinate with design and content teams for campaign execution.
Monitor market trends, competitor activities, and customer engagement.
Manage email marketing and customer retention campaigns.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
0-06 years of experience in digital marketing.
Knowledge of SEO, SEM, Google Analytics, Meta Ads Manager, and email marketing tools.
Strong communication and content writing skills.
Basic graphic design/video editing knowledge is a plus.
Ability to analyze campaign data and optimize performance.
Creative thinking with attention to detail.
Preferred Tools
Google Analytics
Google Ads
Meta Business Suite
Canva
HubSpot / Mailchimp
SEMrush / Ahrefs
KPIs / Success Metrics
Lead generation targets
Website traffic growth
Social media engagement
ROAS (Return on Ad Spend)
Conversion rates
Benefits
Flexible work environment
Performance incentives
Learning & development opportunities
Paid leaves and holidays