The Digital Marketing Executive is responsible for planning, executing, and managing online marketing campaigns to promote the company’s services, increase brand awareness, and drive client engagement. This role involves working across social media, search engines, email, and other digital channels to achieve marketing and sales objectives.
Key Responsibilities
1. Social Media Management
Plan, create, and publish engaging content on platforms like Instagram, Facebook, YouTube, and LinkedIn.
Manage paid campaigns, including targeting, budgeting, and performance optimization.
Engage with followers, respond to inquiries, and manage online reputation.
2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Optimize website content for relevant keywords and improve search rankings.
Run Google Ads and other PPC campaigns to drive targeted leads.
3. Content Creation & Marketing
Collaborate with the creative team to design graphics, reels, and promotional videos.
Write ad copy, blog posts, and captions that align with the brand tone.
4. Email & WhatsApp Marketing
Design and execute email campaigns and WhatsApp broadcast lists for promotions.
Track open rates, click-through rates, and conversions.
5. Analytics & Reporting
Monitor website and campaign performance using tools like Google Analytics, Search Console, and Meta Ads Manager.
Prepare weekly and monthly marketing performance reports.
6. Market Research & Trend Analysis
Research competitors, trending content, and seasonal marketing opportunities.
Suggest innovative ideas to increase brand visibility and conversions.