Digital marketing is the strategic promotion of brands, products, and services through online channels to reach the right audience at the right time. It includes search engine optimization (SEO), social media marketing, content creation, email marketing, paid advertising, and analytics. The goal is to increase brand awareness, drive traffic, generate leads, and convert audiences into loyal customers using data-driven strategies and creative storytelling.
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) & Google Ads
Social Media Marketing (Facebook, Instagram, LinkedIn, X, TikTok)
Content Marketing & Copywriting
Email Marketing & Automation
Pay-Per-Click (PPC) Advertising
Influencer & Affiliate Marketing
Google Analytics & Google Search Console
Keyword Research & Competitor Analysis
Conversion Rate Optimization (CRO)
Marketing Funnels & Lead Generation
A/B Testing & Performance Tracking
Data Analysis & Reporting
Digital Marketing Strategy & Planning
Branding & Online Reputation Management
Campaign Management
Audience Targeting & Retargeting
Storytelling & Content Strategy
Google Ads, Meta Ads Manager
Canva, Adobe tools (basic)
Mailchimp, HubSpot, Klaviyo
SEMrush, Ahrefs, Moz
WordPress & CMS platforms