Role Overview
We are looking for a Performance Marketing Executive with 1–2 years of hands-on experience running Meta
Ads and Google Ads campaigns. You will work closely with our clinic clients to plan, execute, and optimize
paid campaigns that drive quality leads and measurable ROI.
Key Responsibilities
Plan, set up, and manage Meta Ads (Facebook & Instagram) and Google Ads (Search, Display,
Performance Max) campaigns
Conduct audience research, targeting, and ad copy/creative briefing
Monitor daily campaign performance and optimize for CPL, CTR, lead quality, and ROAS
Track and analyze conversions using Meta Pixel, Google Ads Conversion Tracking, and CAPI (Conversions
API)
Prepare regular performance reports and share actionable insights with clients/internal team
Coordinate with the design/content team for ad creatives and landing pages
Stay updated on platform changes, ad policies, and industry best practices
A/B test ad creatives, copy, and landing pages to improve performance
Requirements
• 1–2 years of proven experience managing live Meta Ads and Google Ads campaigns (agency experience
preferred)
• Working knowledge of Meta Ads Manager, Google Ads dashboard, and Google Analytics
• Basic understanding of conversion tracking, pixels, and UTM parameters
• Strong analytical skills — comfortable reading numbers and drawing conclusions
• Good communication skills (English & Hindi)
• Candidate must have their own laptop (mandatory)
• Prior experience with clinic/healthcare/wellness clients is a plus, but not required
What We Offer
• Opportunity to work across multiple live clinic marketing accounts
• Direct mentorship in performance marketing strategy
• Growth path within a fast-scaling agency
• Collaborative, output-driven work culture