We are looking for a creative, results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various online channels to drive brand awareness, lead generation, and customer engagement.
Plan, execute, and optimize digital marketing campaigns across platforms including Google, Facebook, Instagram, LinkedIn, YouTube, and others.
Manage and grow the company’s social media presence.
Implement effective SEO & SEM strategies to increase organic traffic and paid leads.
Conduct keyword research, competitor analysis, and market trends.
Manage Google Ads, Facebook Ads, and other PPC campaigns.
Create and distribute engaging content (text, images, videos, etc.) for digital platforms.
Monitor, analyze, and report on the performance of all digital campaigns using tools such as Google Analytics and platform insights.
Manage email marketing campaigns and automation workflows.
Collaborate with content, design, and product teams to ensure cohesive marketing efforts.
Stay updated with digital marketing trends, tools, and best practices.
Proven work experience as a Digital Marketing Executive / Specialist or similar role.
Hands-on experience with tools such as:
Google Ads, Facebook Ads Manager, Google Analytics
SEO tools (Ahrefs, SEMrush, Moz, etc.)
Email marketing platforms (Mailchimp, HubSpot, etc.)
Strong understanding of current online marketing concepts, strategies, and best practices.
Experience with content marketing and social media marketing.
Basic knowledge of HTML/CSS is a plus.
Creative thinker with excellent copywriting and visual storytelling skills.
Strong analytical and project management abilities.
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
Google Ads / Facebook Blueprint / HubSpot certifications are a plus.
Experience in e-commerce marketing is a bonus.
Knowledge of marketing automation tools.