Digital Marketing Executive

Rajni Intimates – Job Description: Digital Marketing & Brand Executive

Rajni Intimates — one of South India’s most loved innerwear brands — is looking for a Digital Marketing & Brand Executive to join our growing team in Bangalore. With 37 years of legacy in women’s innerwear, Rajni Intimates is now transforming into a modern D2C brand that connects heritage craftsmanship with today’s digital world. This role offers a chance to work directly with the Founder to shape brand storytelling, marketing campaigns, and digital growth strategies.

Position: Digital Marketing & Brand Executive

Location: Rajni Corporate Office, Mysore Road, Bangalore

Reporting To: Bhanu Pratap Singh (Founder & CEO)

Experience: 2+ years Compensation: ■25,000 – ■35,000 (in-hand)

Growth Path: Eligible for promotion to Brand & Marketing Lead based on performance

Working Days: Monday to Saturday (10 AM – 6 PM)

Vicinity Preference: Within 5–6 km of Rajni Corporate Office

Key Responsibilities:

• Plan and execute digital marketing campaigns (organic + paid) for Rajni Intimates and the Founder’s page.

• Manage daily operations of brand’s social media platforms (Instagram, Facebook, Meta Business, Google Ads).

• Drive engagement, traffic, and brand awareness through performance marketing and creative campaigns.

• Collaborate with the founder to build and execute monthly content calendars and campaigns.

• Coordinate with content creator (Ayushi) for design, creatives, and post scheduling.

• Plan influencer collaborations, gifting, and online brand partnerships.

• Handle email marketing, WhatsApp automation, and brand communication.

• Track campaign performance using Google Analytics, Meta Insights, and other tools — and submit weekly reports to the founder.

• Assist in brand positioning, offline marketing campaigns, and launch planning for new products.

Required Skills & Experience:

• Strong understanding of digital platforms and tools (Meta Business, Google Ads, Analytics).

• Hands-on experience with SEO, SEM, and content strategy.

• Proficiency in campaign management and performance tracking.

• Creativity with a strong eye for brand storytelling and visual direction.

• Excellent communication skills in English, Hindi, and Kannada preferred.

• Minimum 2 years of experience in a similar role, preferably in fashion, lifestyle, or D2C industry.

Culture & Work Ethic: At Rajni Intimates, we believe in a hustle-driven, founder-led culture. You’ll work directly with the leadership, own your campaigns, and see your ideas come alive across digital platforms. We value initiative, speed, and accountability.

Confidentiality Clause: All marketing strategies, campaign data, and brand plans are strictly confidential. The employee agrees not to disclose, replicate, or share any material related to Rajni Intimates or its founder’s brand on any platform during or after employment.

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