Digital Marketing Executive

ABOUT THE ROLE

Mitra Associate is a 14-year-old Kolkata-based IT solutions company specialising in Data Centers, HVAC,

UPS, IP Surveillance, and Enterprise Networking. We are looking for a results-driven Digital Marketing

Executive to own and grow our entire digital presence — from social media and SEO to paid ads, video

content, and performance analytics.

KEY RESPONSIBILITIES

• Plan, execute, and manage end-to-end digital marketing campaigns across all channels — social media,

search, display, and email.

• Handle SEO strategy: on-page optimisation, keyword research, link building, technical SEO audits, and

website ranking improvement.

• Create, schedule, and manage content across LinkedIn, Facebook, Instagram, and YouTube aligned with

the Mitra Associate brand.

• Run and optimise Meta (Facebook & Instagram) Ads and Google Ads campaigns, managing budgets and

delivering measurable ROI.

• Execute GA4, Meta Ads Manager, and Search Console tracking — monitor KPIs and submit monthly

performance reports to management.

• Shoot, edit, and publish short-form and long-form video content for product showcases, project highlights,

and brand storytelling.

• Manage and update the company website — content uploads, landing page creation, basic HTML/CMS

edits, and speed/UX improvements.

• Generate organic and paid website traffic; monitor bounce rate, session duration, and conversion funnels.

• Conduct competitor analysis and stay current with algorithm updates, trends, and best practices in B2B

digital marketing.

• Coordinate with sales and technical teams to create product brochures, case studies, and digital

collateral.

• Build and manage email marketing campaigns and lead-nurturing workflows.

REQUIRED SKILLS

SEO & SEM Google Ads Meta (Facebook) Ads

Social Media Management Google Analytics 4 Video Editing

WordPress / CMS Content Writing Email Marketing

Canva / Adobe Suite Lead Generation Keyword Research

QUALIFICATIONS & EXPERIENCE

• Graduate in Marketing, Mass Communication, BBA, or any relevant field. Postgraduate / MBA in

Marketing preferred.

• 2–3 years of hands-on digital marketing experience, preferably in a B2B, IT, or infrastructure company.

• Proven track record of improving organic rankings, growing social media followers, and delivering

measurable ROI from paid campaigns.

• Proficiency in video editing tools such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or equivalent.

• Familiarity with graphic design tools — Canva, Adobe Photoshop, or Illustrator.

• Working knowledge of Google Search Console, Semrush / Ahrefs, and Meta Business Suite.

• Certifications in Google Ads, HubSpot, or Meta Blueprint are a strong advantage.

• Strong written communication in English and Bengali for content creation.

WHAT WE OFFER

• Competitive salary commensurate with experience and skills.

• Opportunity to build and lead the digital marketing function from the ground up.

• Direct exposure to leadership and fast-tracked growth in a 14-year established company.

• Collaborative work environment with multi-domain technical exposure.

• Support for professional certifications and skill development.

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 2 - 3 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।