Key Responsibilities
Plan and execute paid ad campaigns using Meta Ads Manager
Create high-converting ad creatives (images, videos, and copy)
Perform audience research and build custom and lookalike audiences
Monitor campaign performance (CTR, CPC, ROAS, conversions)
Optimize campaigns regularly to improve ROI
Conduct A/B testing for creatives, audiences, and placements
Set up and manage Meta Pixel for conversion tracking
Analyze campaign data and prepare performance reports
Stay updated with Meta advertising policies and trends